Is Embedded Advice Limited regulated by the FCA?

Yes. Embedded Advice Limited appears with FCA status Authorised.

What is Embedded Advice Limited's FRN?

Embedded Advice Limited's firm reference number is 1044275.

Is Embedded Advice Limited a UK MiFID firm?

No. Embedded Advice Limited does not currently appear on the MiFID firms register used for this directory.

Firm profile

UK (FCA)

Authorised

Authorised since April 2026

Last updated 25 April 2026

Embedded Advice Limited

Investment and advice, Holistic financial planner

Location

LABS Atrium, Chalk Farm Road, London, NW1 8AH

Summary

Embedded Advice Limited is a London-based holistic financial planner. It was first authorised by the FCA in 2026. It has permissions related to insurance, investments, and pensions.

Timeline

23 April 2026

First authorised by the FCA

23 April 2026

Permission update: Advising (ex Pension Transfers/Opt Outs)

23 April 2026

Role appointment: Responsible for Insurance Distribution (Mr Jordan Mayo)

Firm permissions

Designated Investment Business

Insurance Distribution

Latest financial accounts

Financial data and risk indicators are available in the full platform.

Key people

SMF1 Chief Executive

Mr Jordan Mayo