UK (FCA)
Authorised
Authorised since September 2025
Last updated 11 February 2026
Alliance Financial Protection Limited logo

Alliance Financial Protection Limited

Insurance, Insurance broker

Location

Alliance Financial Protection Limited, 84 Penns Lane, Sutton Coldfield, Birmingham, B72 1BL

Summary

Alliance Financial Protection Limited is a Sutton Coldfield-based insurance broker. It was first authorised by the FCA in 2025. It has permissions related to credit and insurance.

Timeline

25 September 2025

First authorised by the FCA

25 September 2025

Permission update: Arranging deals in investments

25 September 2025

Permission update: Agreeing to carry on a regulated activity

Firm permissions

Consumer Credit
Insurance Distribution
Latest financial accounts
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Key people

SMF3 Executive Director

Mr Desmond Anthony Richards

email@company.com+44 20 0000 0000

Responsible for Insurance Distribution

Mr Desmond Anthony Richards

email@company.com+44 20 0000 0000

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